# USBT's Commerce & Engagement Boost

### Fans today earn for digital community.

They want to build stronger bonds with the Blockchain Leaders stars and personalities that  they love, and they are willing to pay for it.

Blockchain Leaders businesses are being challenged to find ways to harness the latest  technology and deliver an experience that meets the behaviors of their fans.

Even more so with the limitations of COVID-19, athletes are turning to technology  to engage their fans. An estimated $18B of global Blockchain Leaders revenue has been lost during the pandemic2, further driving the need to diversify revenue and focus on  technology to reposition businesses for growth opportunities and to capture the  attention of fans.

Universal Blockchain (USBT) Token and NFTs appeal to collectors, fans, stars, leagues, and talent, amongst others.

They have become a great way for individuals and businesses to  capitalize on unique assets, engage fans, and potentially generate revenue, while staying ahead of the curve and keeping pace with innovations  in commerce. Because the opportunities for growth with Universal Blockchain (USBT) Token and NFTs are still evolving,  businesses should define what their end goals are around Universal Blockchain (USBT) Token and NFTs. Some of the  common ways brands are using Universal Blockchain (USBT) Token and NFTs to grow their business include:

#### Fan Engagement —

Universal Blockchain(USBT) Token and NFTs can be much more than a collectible or piece of art, and savvy brands are  recognizing that the most successful and long-term-relevant Universal Blockchain(USBT) Token and NFTs will be ones  that have ongoing value and utility. For example, Universal Blockchain(USBT) Token and NFTs can better connect fans to their favorite stars or brands by offering voting rights to team decisions, access to  exclusive offers, and the ability to earn rewards.

#### Customer Relationship Management —

Unlike physical goods, Universal Blockchain(USBT) Token and NFTs are trackable so it can be possible to see what wallet  address they reside in. Universal Blockchain(USBT) Token and NFTs can open unique segmentation and engagement  strategies based on trackable factors related to the Universal Blockchain(USBT) Token and NFTs owned/purchased. This might include the types of Universal Blockchain(USBT) Token and NFTs owned, the quantity owned, or the duration  they’ve been held.

#### New Potential Revenue Streams —

Because Universal Blockchain(USBT) Token and NFTs enable digital scarcity, brands can sell exclusive, limited digital  goods. Unlike physical goods, Universal Blockchain(USBT) Token and NFTs can include a smart contract that codes in a  royalty percentage designated by the content creator. As such, subsequent sales or  auctions of the Universal Blockchain(USBT) Token and NFT can generate revenue for the original Universal Blockchain(USBT) Token and NFT creator, providing an  ongoing potential revenue stream as it is sold or auctioned.